When it comes to cold outreach, your domain plays a crucial role in your success. The right domain can significantly impact your deliverability, reputation, and ultimately, the results of your campaigns. So, let’s dive into why it’s important to get this right!
.com Domains Are King 👑
In the world of domains, the .com extension still reigns supreme. Why? It’s trusted, authoritative, and recognized globally. People are more likely to open emails from a domain ending in .com, and it tends to perform better in terms of deliverability. When your goal is to land in the inbox, a .com domain gives you an edge.
Protect Your Core Business: Don’t Use Your Main Domain 🛑
While using a .com domain is essential, here’s a vital rule to remember: never use your main business domain for cold outreach. Why?
- Spam Risks: Cold emails, especially in large numbers, carry the risk of being flagged as spam. If this happens with your main domain, it can damage your business’s email reputation.
- Bounces: Inaccurate or outdated email lists can lead to high bounce rates, which further hurts your domain’s standing.
- Deliverability Issues: A tarnished domain reputation can lead to lower deliverability rates for your core business emails, affecting everything from client communication to internal operations.
To keep your primary domain safe, create a separate domain for cold outreach activities. This way, even if something goes wrong, like spam flags or bounces, it won’t impact your primary business operations or email deliverability.
How to Set Up a Separate Domain for Cold Email 💥
Here are a few simple steps to get started:
- Choose a domain: Stick to
.comdomains, as they are still the most reliable for deliverability. You can add simple prefixes likeget,try, orhelloto your existing brand name to create a new domain. - Configure it properly: Set up proper DNS records like SPF, DKIM, and DMARC to ensure your emails are authenticated and less likely to be marked as spam.
- Monitor reputation: Regularly check your cold email domain’s reputation using tools like Google Postmaster Tools or any email deliverability software.
Final Thoughts
By using a separate domain, you can safely run cold email campaigns without risking the reputation of your main business. It’s an easy, yet often overlooked, step that can save you a lot of hassle and protect your business in the long run. Happy cold emailing!
Got any questions or tips of your own on cold email strategy? Drop them in the comments below!
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