Inboxes are overflowing with emails. People receive tons of generic messages that they usually just delete. However, what if you could grab their attention and offer something valuable? That’s the beauty of the Loom cold email strategy. Indeed, it’s a powerful way to land more sales calls and grow your business.
Why Loom Videos Work
With Loom, you can send personalized videos that really connect. Instead of long, boring emails that no one reads, you can send quick, custom videos that address what matters to them. As a result, you’ll get more responses and come across as a helpful expert, not just another salesperson.
Make Your Emails Stand Out
This strategy hinges on two things: the subject line and the email body.
- Subject Line: Skip the salesy stuff. Rather, use something simple like “Hey [First Name], quick idea” or just their name to get their attention.
- Email Body: Keep it short and personal. Focus on them. First, introduce yourself briefly, mention something about their work, and offer a quick video with valuable tips.
Scale Your Outreach Easily
If you want to reach lots of people without burning out, use tools like Smartlead or Instantly. These tools let you send custom emails to many prospects, and your messages still land in their inboxes. Therefore, you can scale your outreach effortlessly.
Add Value with Your Video
When they reply and ask for the video, it’s showtime. Make sure your Loom video adds value without overwhelming them. Here’s how:
- Intro: Start by saying what you’ll cover in the video.
- Provide Value: Use the Situation-Problem-Teach method. For example, point out where they can improve.
- Call to Action: Encourage them to take the next step. Perhaps try your tips or set up a call.
Personalization Is Key
Nowadays, personalization isn’t optional, it’s essential. After all, people know when they’re getting mass emails. By personalizing your messages and videos, you show that you care about their needs.
Don’t Forget to Follow Up
A good follow-up can make all the difference. People are busy and might miss your first message. Thus, a friendly reminder can prompt them to take action. Moreover, it shows that you’re genuinely interested in helping them.
Keep the Conversation Going
Loom lets you know when they watch your video. It’s a perfect time to reach out again. For instance, ask if they have questions and suggest a chat about how you can help. This way, you keep the dialogue open and build a relationship.
Wrap Up
By using the Loom cold email strategy, you cut through the noise in inboxes. Furthermore, you provide real value and increase your chances of booking sales calls. Ultimately, it’s a smart way to grow your business without the hassle of old-school cold emails.